A routine is easier to keep when someone is chasing you.

Your routine
has a rival.

Start a challenge with friends. Put money on the line. The people who finish their routines share the pool.

FRIENDS CHALLENGEDAY 29 / 30
30 DAYLOCK IN
LEADERBOARDCURRENT SPLIT
01Maya's profileMaya700 pts$72
02Your profileYou600 pts$62
03Chris's profileChris450 pts$46
SHARED POOL$180Distributed by points

More points, more of the pool.

LOCK IN WITH FRIENDS

BUILT ON BEHAVIOURAL SCIENCE

Motivation fades.
Consequences don’t.

STICK turns the research into a commitment you make with people who will notice whether you show up.
2×Loss aversionKahneman & TverskyUlyssesCommitment devicesBryan, Karlan & Nelson47 yrsProspect theoryAriely, Huber & Wertenbroch